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Little Known Facts about
a Well-Known Coffee Company
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| 1. How many pounds of Fair Trade Certified™ coffee has Starbucks set a goal of purchasing in fiscal 2005?
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10 million |
We believe this will make Starbucks the largest purchaser of Fair Trade Certified™ coffee in North America.
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| 2. Starbucks paid an average price of $1.20 per pound for green coffee in fiscal 2004. This is what percentage higher than the world coffee prices during this time? |
74% |
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3. Starbucks has donated over 50,000 pounds of coffee to the Red Cross for what purpose?
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For distribution to troops serving
in Afghanistan, Iraq and Kuwait |
| That pesky internet rumor about Starbucks not supporting the armed forces is just an urban myth. |
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4. Coffee farmers all over the world are harvesting coffee in which two months?
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November & December |
| At harvest time, coffee trees are laden with bright red coffee cherries. Ripe coffee cherries are cranberry. An un-roasted coffee bean is simply the pit of the coffee cherry. |
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5. To better understand the composition and scale of the waste reduction opportunities in our stores, Starbucks conducted a waste characterization study. What item in our retail stores makes up the heaviest portion of waste?
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Coffee grounds |
| Through the “Grounds for Your Garden” program, Starbucks encourages reuse of spent coffee grounds by giving them to customers and parks as nitrogen-rich soil amendment. |
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6. How µmuch coffee (in pounds) does the average coffee tree bear each season?
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Between 1 and 1-½ pounds of roasted coffee |
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